About

Purpose Pyramid

BRAND PURPOSE

Inspire Community.  Create a Sense of Family.  Enhance a Life Worth Living.

BRAND PRINCIPLE

Get Fit.  Have Fun.  Love Life.

CORE VALUES

Committed/Honest/Invested Passionate

BRAND PERSONALITY

Genuine/Loyal/Inspiring/Fun Knowledgeable/Social

BRAND PROMISE

To Be the Best Part of Your Day … Everyday.